The importance of being colorful.
How do colors affect purchase? This is the question raised by KISSmetrics. I have to admit that in my case, as consumer, it counts, and a lot. Mostly for new products, of course. But how many new products are delivered to (on-line) shops every day? And the competition getting high, a bright color and a nice packaging can help the buyers to make the choice. Check out this infographic if you want to know more: